Design
Four Seconds
UI/UX design for products people trust on first look
Instructor
Usama Zahid
Program overview
A stranger decides in seconds whether your product feels credible. Learn user flows, wireframes, interface psychology and usability testing so your product earns that decision.
Tuition
Rs45,0004 monthly payments of Rs 50,000
What's included
- ✓48 hours of live instruction
- ✓Bi-weekly 1-on-1 mentor sessions
- ✓Usability test kit and templates
- ✓2 product projects with detailed review
- ✓Community access
Next cohort
2026-12-07
Everything in your enrollment
- ✓48 hours of live instruction
- ✓Bi-weekly 1-on-1 mentor sessions
- ✓Usability test kit and templates
- ✓2 product projects with detailed review
- ✓Community access
What you'll study
16 weeks · Intermediate · 48+ hours of mentor-led content
User research basics, personas, jobs to be done, journey mapping and flow diagrams. Deliverable: A research summary and a mapped flow for your chosen product.
What you'll learn
Concrete skills — not vague promises.
- ✓Map a product flow from first visit to conversion and mark where users hesitate
- ✓Wireframe a multi-screen web app with a clear information architecture
- ✓Audit an interface for cognitive load and remove unnecessary steps and choices
- ✓Build a component library in Figma with variants, states and variables
- ✓Prototype a clickable flow and run a usability test with five real users
- ✓Turn test results into a prioritised list of revisions and ship the revised design
- ✓Present the design as a case study that shows decisions, not just screens
Your instructor
Pakalign StudioFounder of IOP digital & IOP academy
Usama Zahid
Brand & Product Designer
Usama is a brand and product designer with 6 years in the industry, 150+ projects and 60+ clients. He studied Physics before design, and it shaped his approach: he looks for the invisible force behind a visible result. His branding starts with positioning, deciding what a stranger must believe in the first four seconds before any logo is drawn. His product design starts with effort, removing the steps that add doubt and keeping the ones that build trust. He teaches the same way he works. See first, then learn the tools.
View full profile →Pricing & details
Tuition
Rs45,0004 monthly payments of Rs 50,000
2026-12-07
Prerequisites
Basic Figma knowledge. Seeing First or equivalent experience.
Refund policy
14-day full refund.
Common questions
Specific to this program.
Designers with basic Figma skills and working professionals moving into product design.
We cover recruiting five users from your own network, with scripts provided.
Plan for 8 to 10 hours: two live sessions and project work.
Related programs
Prompt to Pixel
Learn to use AI across the full design workflow: research, strategy, visual direction, interface design and prototyping. You write the prompts, you make the decisions, and you learn to spot where AI output is wrong before a client does.
12 weeks · Intermediate
Rs 30,000
Brand-to-URL
Take a brand from identity to a live production website. Art direction in Figma, a working prototype in Figma Make, and a coded build in Cursor AI, owned by one person end to end.
20 weeks · Intermediate
Rs 60,000
Brand Gravity
Build complete brand identities from strategy to guidelines. Positioning, naming, logo systems and brand rules, taught as risk reduction for the business rather than decoration.
16 weeks · Basic
Rs 40,000
Tuition
Rs45,0004 monthly payments of Rs 50,000
What's included
- ✓48 hours of live instruction
- ✓Bi-weekly 1-on-1 mentor sessions
- ✓Usability test kit and templates
- ✓2 product projects with detailed review
- ✓Community access
Next cohort
2026-12-07
Enroll in Four Seconds
Join the next cohort and build with mentor support from day one.